I've consulted to, run campaigns for, and trained over a thousand small to medium businesses online and offline since Throughout this time I've researched and studied multiple social media platforms, followed industry leaders in this area, and have obsessed over finding out what really works and what doesn't. LinkedIn certainly has some impressive statistics :.
They are LinkedIn's fastest-growing demographic. Photo Credit: StockMonkeys. Although it's such a powerful platform many business owners are barely scraping the surface of what's possible on LinkedIn. Just a few nights ago I attended a business networking function and entered into a conversation with a small group of business owners. One senior director, aged in his late forties or early fifties, remarked that he wasn't looking to be recruited and that he didn't see the point of LinkedIn.
He was right, he's missing the point. Yes, LinkedIn is a tool for recruiters to find possible candidates for their organizations. Yes, it's a tool for graduates and job seekers to find roles. However it's much more than that. LinkedIn is actually a powerful platform for doing business too. To gain a deeper insight into this article I recently spoke with Alex Pirouz, founder of Linkfluencer , the world's leading online community for LinkedIn training.
In today's highly competitive business landscape it's become extremely more difficult to standout in the market place and get your message in front of key decision makers. The old traditional methods of marketing a business are not as effective as they used to be; even if you have a huge marketing spend. What millions of members and 49 percent of them being key decision makers, LinkedIn has leveled the playing field allowing business owners all over the world the opportunity to find, connect and build a relationship with their target market regardless of industry or location.
Alex brings up a great point and based on my own experience with the platform I can definitely say that I've seen the benefit to my own business and personal brand when marketing through LinkedIn. Any business advisor worth their weight in gold will tell you that media exposure is critical for raising brand awareness and positioning your brand in the market.
One way they did this was by introducing paid advertisements. Another beneficial adaptation has been the ability to integrate and schedule Instagram posts into Hootsuite and other social media management platforms.
Instagram allows you to connect with your audience in a personal way by creating captivating images. It is already a game changer and is only going to become more essential in the days to come. If you want more information on Instagram marketing, such as how to tailor your Instagram account or other social media sites to your audience, check out the rest of our posts at www.
We have a long-standing reputation of providing honest, individualized advice to our clients. Twitter is a very useful tool in giving your brand a voice and a personality.
If you follow the Twitter feed of Suzy Welch author, news correspondent, and wife of Jack Welch you'll see that her tweets are friendly, upbeat, personal, and often have photos of Suzy hanging out in her kitchen.
This is not to diminish the quality and importance of the messages she delivers to her audience, she just puts forth her unique and engaging personality. Being likable online makes all the difference and can increase your Twitter following and help you grow your business.
People want to be informed but they don't want to read ten magazines and watch ten news shows to get the information they need. So, be sure you provide your followers with value-added material, whether it's sharing news articles, delivering bite-size nuggets of advice, or links to videos. As you collect larger numbers of followers, tailor your marketing campaigns and related tweets to this group.
These people chose to follow your Twitter business account, so they're practically already qualified leads for you to appeal to. And remember, Twitter is about information, conversation, and customer service. It's about talking to your prospects and consumers and interacting with them.
Be sure to stay involved with your audience and reply to their messages as often as possible. Actively scan device characteristics for identification. Twitter is a social media platform that provides access to millions of users. A business that views these users as potential customers and markets to them appropriately stands to gain a great amount of exposure. Using a platform such as Twitter gives businesses a cost-effective method of engaging with their consumer base.
It gives them access to audiences around the world, while providing an opportunity to interact with customers instead of continuously promoting products and services. When a business establishes a Twitter presence, consumers can act as brand ambassadors. The business can monitor competitors and act quickly to deal with any problems that arise. Twitter is a brand builder and marketing multiplier for businesses when used correctly.
People who follow a brand on Twitter are more likely to visit that company's website. Three-quarters of companies with an online presence are using Twitter for marketing.
Establishing a presence on Twitter shows you want to interact with consumers who expect to hold a dialogue with companies they patronize. Decide what kind of Twitter presence you want to have these are only a few of the methods :. Your feed could be a combination of options. Once you decide on a style, try to stick with it, if possible. Your customers will come to expect interaction with your business.
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