Slideshow ads. Slideshow lets you quickly and easily create and edit video ads that are lightweight and optimized for a mobile world. Slideshows use less data and load faster than the average video ad, making them ideal for users on low bandwidth connections. Use 2G-bandwidth targeting in combination with your slideshow ads and reach people on even the most basic devices and slowest connections. Carousel ads. Carousel ads allow you to showcase multiple products within a single ad unit or tell a story that develops across each carousel card.
Give customers the information they need by showing different product angles or explaining product details. Use images in succession to share your product or business narrative.
To create an ad in the carousel format, when choosing how you want your ad to look, select multiple images in one ad.
Dynamic ads. To launch dynamic ads, you need a Business Manager account, a product catalog, and a Facebook pixel implemented. Advertise across Facebook, Instagram, and the Audience Network so that you can promote your products where people spend the most time. Lead ads. Lead ads let you create contact forms in your ads that are pre-populated with contact information, like email addresses, and quickly follow up on your leads. Canvas ads. Create engaging multimedia ads using the Canvas app.
Build ads using a combination of videos, still images and call-to-action buttons. Canvas ads let people swipe through a carousel of images, tilt to view panoramic images, and zoom in to view images in detail.
Instagram ads. Run an ad on Instagram to access over million actives users — inspiring them with your brand or getting them to take action. Business Manager. Business Manager lets you manage all the people, ad accounts, and Pages that you work with in one place. It lets businesses securely share and control access to their assets on Facebook.
Anyone in a business can see all of the Pages and ad accounts they work on in one place, without sharing login information or being connected to their co-workers on Facebook.
Business Manager is free to use. Facebook pixel. Make sure whatever content you upload is pleasing to see when played over and over.
Have a quick look to familiarize yourself with each of them, and then come back to your page. All good? To navigate back to your personal Facebook profile, simply click your name or profile picture in the top blue bar. This will bring up a list of the Pages you manage — just click the one you want to use!
But thankfully, these settings are all fairly straightforward, and you can leave most of them as they are. For now, have a read through the settings and change anything that seems particularly relevant to your business.
Or, if you have an international target audience, be sure to enable the ability to write posts in multiple languages. Then type in their name or email address to find them. Each one allows page managers to access and use certain features.
To understand the differences, choose one of the options and read the description under the bar. Facebook provides ten different Facebook Business Page templates for you to choose from. Each is tailored to best suit the needs of various organizations and individuals. The primary difference between the templates is the links in the tab section and the buttons on the toolbar. After taking the tour, scroll down to see your Facebook page tabs.
Here, you can change the order of your tabs or add new ones for your particular needs. Remember, these are the tabs that show up underneath your profile picture in the left sidebar of your page. Facebook Business Pages allow you to choose a unique username to use on the platform.
Remember, this name will be seen and used in many of your Facebook interactions. However, your business name may already be in use by someone else. If your business is locally-focused, try adding your location to your business name. This can also help to build trust and credibility among your local followers. Alternatively, you might be able to add a suffix that describes the type of business you are.
This makes things much easier for your existing audience to find your other profiles and pages. Posts are a great way to give updates and stay top of mind, since they show up on your Page or Instagram profile and can show up on your fans' News Feed.
Include images or videos so your posts will stand out and catch attention. You can go live using just your phone or on your desktop computer if it has a camera. Host events and conversations, showcase products, or take people behind the scenes of your business. Keep customers tuned in to your Page with a steady stream of exciting Stories.
You can share what's going on day-to-day at your business, spotlight employees or highlight special promotions. Invite Friends. Answer questions and build real connections by keeping up conversations.
Visit your Page Inbox to respond to messages you receive privately through Messenger or Instagram Direct. Get Started Learn More. When more friends like your Page, more people are able to discover your business. Fundraisers are a great way to ask your community for support. You can set up your own fundraiser, or have someone else launch one for your business. Set the amount you want to raise and add a description to inspire people to contribute.
Action Button. Create an easy-to-use, customizable online store that anyone can visit from your Page or Instagram Business Account. Showcase your products and curate collections to make certain products stand out. Learn More. Set up a 'Book Now' button to start booking more appointments. See all of your bookings on your Page and sync them with your personal calendar. Then send customers confirmations, reminders and follow-ups. Buttons show up at the top of your Facebook Page, so they're one of the first things customers see when they visit.
Include details like date, time and location, and connect your ticketing platform to streamline the process. Post a job right from your Page and it'll post automatically to Facebook's jobs marketplace. Find tools to track and review applications, contact applicants and schedule interviews through Messenger, all in one place. Post Job Learn More. Build Brand Awareness. Promote Your Local Business.
Increase Online Sales. Think mobile first. Keep it simple. Vary your layouts. Create a focal point. Find a Facebook Business Partner to help. Explore Partners. Was this page helpful? Learn how to set up a business Page. Ready to get started? Create a Page for your business. Instagram Profiles. Facebook Ads. Messenger Ads. Instagram Ads. Set Up a Facebook Page. Getting Started with Messenger. Grow Online Sales. Measure and Optimize Ads. View All Goals.
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