The most attractive aspect of the medium is how intimate the relationship can be with the audience. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how?
Here are some of the engagement metrics we can look for:. Podcasting is a decentralized medium — the point of consumption happens across different devices and platforms. A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives.
Trying to track podcasts is pretty similar. As of no retroactive data prior , Apple iTunes Connect has podcast analytics for feeds hosted on the platform. The interface is designed well but sadly it still does not show subscribers. Don't obsessively check your numbers.
It's not healthy. Even if your audience is small, don't take it for granted. It's still a significant achievement. Don't compare podcasting to social media. They're not the same. Consuming a full podcast episode demands a significant commitment from each listener. Keep that in mind. Podcasting is More Competitive Than Ever Another thing to note is how competitive podcasting has become over the last few years. Conclusion Podcast download numbers can be a really useful guide if you take them with a pinch of salt.
Join the conversation. Recommended Articles:. Reach the world Podcast Metrics: The Art of Measuring Success To know how your show is doing, you need to know which podcast metrics are Inspire people Why Evo Terra Wants to Make Podcasts Better Podcasting's original professional contrarian is on a mission to make podcasting better, not just easier Podcasting news and insights. Thanks for subscribing! We've just sent you an email, please follow the instructions to confirm your details. Start Your Podcast Today Ready to turbocharge your podcast?
Create Your Account Free 14 day trial. Oops, something went wrong. If you already have an account sign in. Of course, you can also dig deeper into the comments section, to see what the listeners are saying about it. If you host a podcast, things can get a bit more precise, but not by much. As probably the largest, this metric provides the number of times people have clicked on a certain episode of your podcast. This by no means translates to the number of subscriptions though.
These may be either random visits, or visits from people who regularly come to your website for more content. Of course, you have no certain way of telling which of the two prevails.
Random visits usually come from social media posts, directing people to a certain episode of your podcast. When looking for a podcast, also consider its audience engagement on social media. As one example: a listener on their home wifi, who then travels to work listening via cellular, and while at work connects to wifi in the office, may appear as three separate people.
More on this below. According to Apple when we asked in December , the charts:. The addition of playback activity and completion rate appears to have happened in July It is not related to downloads. You can appear very highly on the Apple Podcast charts by planning all activity around your podcast release on one specific day , and encouraging as many follows on that one day as possible. Other charts within Apple Podcasts, particularly New and Noteworthy , are believed to be hand curated by Apple.
There are separate charts for every country in Apple Podcasts. You can monitor how you do in all of them by using services like MyPodcastReviews or Chartable. But, once more, these only measure activity within Apple Podcasts.
If you use an embedded Apple Podcasts player on your website, it will not be counted for any Apple Podcasts analytics, including any charts. Spotify re-launched their podcast charts in April According to their blog post :. There are separate podcast charts for each country.
The US charts are also available on this website. You can see analytics for your podcasts on Apple only by logging into Apple Podcasts Connect. Apple Podcast Analytics also only reports plays, not downloads. They know when people hit the play button to listen, irrespective of if it gets automatically downloaded. They also know, as above, how long they stay listening. Apple Podcast Analytics only report a sample of your audience.
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